Current:Home > MyAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -TradeWisdom
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-12 17:37:09
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (8)
Related
- Pressure on a veteran and senator shows what’s next for those who oppose Trump
- Charlie Woods attempting to qualify for 2024 US Open at Florida event
- Fifth arrest made in connection to deaths of 2 Kansas women
- Horoscopes Today, April 23, 2024
- Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
- Last-place San Jose Sharks fire head coach David Quinn
- Connecticut House votes to expand state’s paid sick leave requirement for all employers by 2027
- Sophia Bush Details the Moment She Fell in Love With Girlfriend Ashlyn Harris
- This was the average Social Security benefit in 2004, and here's what it is now
- Meta more than doubles Q1 profit but revenue guidance pulls shares down after-hours
Ranking
- The Louvre will be renovated and the 'Mona Lisa' will have her own room
- Stock market today: Asian benchmarks mostly slide as investors focus on earnings
- Louisiana dolphin shot dead; found along Cameron Parish coast
- Instagram fraudster ‘Jay Mazini’ has been sentenced for his crypto scheme that preyed on Muslims
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- Florida man charged with murdering girlfriend’s 13-year-old daughter
- Stock market today: Asian benchmarks mostly slide as investors focus on earnings
- Sophia Bush Addresses Rumor She Left Ex Grant Hughes for Ashlyn Harris
Recommendation
Sam Taylor
Hyundai recalls 31,440 Genesis vehicles for fuel pump issue: Here's which cars are affected
US growth likely slowed last quarter but still pointed to a solid economy
The Baby Tee Trend Is Back: Here Are The Cutest (& Cheekiest) Ones You'll Want To Add To Your Closet ASAP
From family road trips to travel woes: Americans are navigating skyrocketing holiday costs
Biden meets 4-year-old Abigail Mor Edan, the youngest American hostage released by Hamas
Maine sheriff’s fate rests with governor after commissioners call for his firing
Magnet fisher uncovers rifle, cellphone linked to a couple's 2015 deaths in Georgia