Current:Home > NewsUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -TradeWisdom
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
PredictIQ Quantitative Think Tank Center View
Date:2025-04-06 21:48:23
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (447)
Related
- As Trump Enters Office, a Ripe Oil and Gas Target Appears: An Alabama National Forest
- Small Bay Area earthquake shakes San Jose Friday afternoon
- Detroit police chief after Sunday shootings: 'Tailgating, drinking and guns, they don't mix'
- Brian Kelly bandwagon empties, but LSU football escapes disaster against South Carolina
- Federal court filings allege official committed perjury in lawsuit tied to Louisiana grain terminal
- We went to almost 30 New York Fashion Week shows, events: Recapping NYFW 2024
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Breakup Song
- 2024 Emmys: Baby Reindeer's Nava Mau Details Need for Transgender Representation in Tearful Interview
- Chuck Scarborough signs off: Hoda Kotb, Al Roker tribute legendary New York anchor
- Colorado coach Deion Sanders wanted decisive Colorado State win after 'disrespect' from Rams
Ranking
- Sonya Massey's father decries possible release of former deputy charged with her death
- Inside Prince Harry's Transformation From Spare Heir to Devoted Dad of Two
- Police: 4 killed after multi-vehicle crash in southeast Dallas
- Donald Trump Declares I Hate Taylor Swift After She Endorses Kamala Harris
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- D'Pharaoh Woon-A-Tai arrives at the Emmys with powerful statement honoring missing Indigenous women
- Top legal adviser to New York City mayor quits as investigations swell
- When does daylight saving time end? What is it? What to know about 'falling back'
Recommendation
Meet first time Grammy nominee Charley Crockett
Tua Tagovailoa 'has no plans to retire' from NFL after latest concussion, per report
Donald Trump Declares I Hate Taylor Swift After She Endorses Kamala Harris
Change-of-plea hearings set in fraud case for owners of funeral home where 190 bodies found
Man can't find second winning lottery ticket, sues over $394 million jackpot, lawsuit says
4 wounded at Brooklyn train station when officers shoot man wielding knife
‘Beetlejuice Beetlejuice’ is No. 1 again; conservative doc ‘Am I Racist’ cracks box office top 5
2024 Emmys: Jane Lynch Predicts What Glee Would Look Like Today